Why online video marketing with Pintrest will help your SEO ...
Is your marketing department ignoring Pintrest in hopes that it will be just another fad???? Did you know that Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in its history.? But, not only is it the fastest growing social media site today, but it is a great value for online video marketing because of its video SEO value.
Pintrest?s traffic is growing exponentially
A lot of traffic and relevant keyword rich URLs are important to increasing your SEO rankings, and as of this writing, Pinterest URLs show up in over 46 million Google search results, including over 1,170 indexed online video URLs.
ComScore?s statistics for February 2012 revealed Pintrest may not be just one of those ?other social media sites?.? Unique visitors increased over 50% over the previous month to 17.8 million.
The way Pintrest works is that each ?pin?, ?board?, and user profile receives an unique URL.?? So each ?board?, (category of videos) you create, can be titled and tagged with targeted keywords, which Pintrest uses to create a keyword rich URL.? This means that each and every ?board will include your targeted keywords and be indexed by Google so searchers can find your online video production content.
This may get a bit technical, but their file structure is created specifically to managing and categorizing video content so that Google will index the titles and descriptions for your individual boards as key metadata for its own search results.
Pintrest increases Video SEO rankings
Pintrest knows that online video content is important to consumers because it helps them make informed decisions and is the most valued type of online content available.? And because consumers love for online video content, brands are responding with more and more online video marketing content.
Major national retailers and e-commerce sites such as the The Home Depot, Whole Foods, The Gap, The Vitamin Shoppe, and Target, are just a few of the 200,000+ brands that use Pintrest to publish online content that includes video, images and descriptions.
Getting started with Pintrest
Pintrest is pretty easy to get started with.? First, create separate boards for product / service categories you want to target consumers with.? Even if you only have a small grouping, try to be as granular as possible and use long-tail keywords to help your SEO strategy.
Next, use as much of the 500 character-length keyword rich description.? Include your company?s brand name, the name of the product or services and as many long-tail targeted keywords as possible.
Include more than your online video marketing content
Even if it is your first time on Pinterest, you will quickly see that the site is very visual.? So think about other visuals your company may already have ? such as, graphs, charts, website images, front pages of brochures, eBooks, pictures from your facility or company outing.? Tagged with appropriate keywords, all this content could be found on search engines and drive traffic to your website.
If you really want to get detailed, you can create dedicated landing pages for each of your Pintrest boards. This way you can track and analyze the traffic you get to better plan your marketing resources.
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